Therapy is an investment in the one thing you use every day: your mind. Here’s exactly what care costs at NATIVation — no surprises, ever. (You’ll receive a personalized Good Faith Estimate before services begin.)
Therapy
Individual sessions: $139–$169 per hour, depending on your clinician’s licensure level · Initial 90-minute intake & assessment $169–$199 · Group sessions $80
Insurance covers 53-minute sessions. Deeper EMDR work is available in extended private-pay sessions — the way EMDR was designed to be done.
Couples Therapy (Gottman Method)
We start with a proper foundation: a 3-session Gottman assessment ($169–$199 per session — one session together, then one private interview each), followed by ongoing sessions at the hourly rate. Optional Gottman Connect toolkit: $149 one-time, lifetime access to exercises and videos you keep forever.
Clinical Hypnotherapy — deeper sessions, deeper change
90-minute session $253.50 · 2-hour session $338
3-Session Package $685 (save ~10%) · 6-Session Package $1,295 (save ~15%)
Neurofeedback — train your brain, no medication
Start with a qEEG Brain Map — $397 (just $27 to schedule; the remainder is due at your appointment). Then sit down with our founder for your Brain Map Review — you’re not committing to a program, you’re getting answers. Your full map fee is credited toward any program you start within 30 days.
30-Session Program $4,490 · 48-Session Program $5,980 · 68-Session Program $8,180 — same price in-office or at-home (home training kit included).
Insurance or private pay?
Using insurance lowers your per-session cost once your deductible is met — but your insurer requires a mental health diagnosis on your permanent medical record, can review your treatment, limits session length and count, and restricts you to in-network clinicians.
Private pay means complete privacy — no diagnosis required, no insurer in the room. You choose your clinician, your pace, and your approach, including hypnotherapy and neurofeedback, which insurance doesn’t cover. We provide superbills if your plan reimburses out-of-network care.
Insurance we accept, by state
Utah: Aetna · Cigna · SelectHealth · EMI Health · Regence BCBS · PEHP · DMBA · Humana · United Healthcare · Motiv · Spring Health · Samera Health · U of U Health Plans · Multiplan · Medicaid · Medicare
Missouri: Aetna · Ambetter (Home State Health) · Cox Health Plans · Humana · United Healthcare · MCHCP · Wellcare by Allwell · Medicaid · Medicare
Arizona: Aetna · Cigna · United Healthcare (UHC/UMR) · BCBS of Arizona coming soon
Note: some plans limit which clinicians they cover — when you get matched, we confirm your coverage with your specific clinician before your first session.
Employee Assistance Programs (EAP)
Your employer may cover therapy at no cost to you. We accept CCA (Corporate Counseling Associates), Intermountain Health EAP, and EFR — check your benefits portal or ask HR, then bring us your authorization. Employers: our founder also provides private EAP services for organizations — contact us.
Make it monthly with CareCredit
Spread any program into manageable monthly payments with CareCredit. See if you prequalify in seconds — with no impact to your credit score. Apply or prequalify here. We also accept all major cards, HSA, and FSA.
NATIVation is not the lender; approval and terms are between you and CareCredit (Synchrony Bank).
Not sure where to start?
Book a free Matching Call — insurance card in hand if you have one, and we’ll walk you through your options.